A new K-Citymarket advertising campaign allowing users to create “taste profiles” of people using photos and artificial intelligence has faced criticism. The campaign unexpectedly generated inappropriate and distasteful images due to insufficient restrictions within the image generation service. Designers of the campaign were reportedly surprised by the misuse of the platform and the resulting offensive content. The service leveraged AI to analyze photos and generate personalized advertising, but lacked adequate filters to prevent problematic outputs. This incident highlights the potential risks associated with rapidly developing AI technologies and the importance of robust safety measures in marketing applications. K-Citymarket is now addressing the issue and reviewing its safeguards to prevent future occurrences. The campaign’s future is uncertain following the negative publicity.