Japanese Internal Affairs and Communications Minister Sanae Takaichi is actively using the social media platform X to promote the government’s economic relief measures. This move comes as public support for her administration begins to wane, signaling the end of a six-month period of relative public approval following the election. Takaichi’s posts are a clear attempt to directly address citizens and highlight efforts to alleviate economic burdens. The government is likely responding to recent polling data indicating a drop in approval ratings. Utilizing X allows for direct communication and bypasses traditional media channels. This strategy suggests a potentially shifting approach to public relations as the administration faces increasing scrutiny. The effectiveness of this social media campaign remains to be seen, but it underscores the government’s concern over declining support.