Italian Prime Minister Giorgia Meloni has taken steps to protect her voice from unauthorized use, registering it as a trademark with the European Union Intellectual Property Office. The move is a proactive measure against the potential misuse of her voice through artificial intelligence technologies. Specifically, Meloni aims to prevent the creation of deepfakes or other manipulated audio content attributed to her without consent. This registration establishes legal safeguards against the unauthorized replication and distribution of her vocal identity. The action highlights the growing concerns surrounding AI-generated content and its potential for disinformation. It also signals a novel approach to personal brand protection for public figures in the digital age, specifically within Italy.