Small Israeli businesses are launching a sales initiative to encourage customer support rather than relying on charitable donations. Throughout June, customers can receive a 15% discount on unique products from these businesses using the code TIMES15. The campaign aims to bolster the Israeli economy by driving commerce directly to small enterprises. Purchases qualify for free global shipping. The promotion is sponsored content featured on The Times of Israel. It highlights a proactive approach to economic challenges faced by Israeli entrepreneurs. The initiative seeks to demonstrate the value of customer spending in sustaining local businesses.