Increasing business competition, fueled by technological advancements and ease of entry for entrepreneurs, is prompting a renewed focus on Islamic business ethics in Indonesia. The article highlights a perceived decline in ethical practices alongside rapid business growth. It suggests a revival of these principles could offer a competitive advantage and foster trust. This resurgence aims to integrate religious values into commercial activity, addressing concerns about fairness and responsibility. The discussion centers on the functions of business ethics and frequently asked questions surrounding their implementation. Ultimately, the piece posits that prioritizing Islamic ethics can lead to sustainable and “blessed” (berkah) business outcomes.