Demand for the latest iPhones is proving lower than anticipated, prompting Apple to adjust production plans. Nikkei Asia reports Apple has ordered some suppliers to reduce component production for the iPhone 18 Pro and iPhone 18 Pro Max models. October orders have been cut by at least 15 percent in response to weaker customer interest. This slowdown is linked to rising prices and higher costs for memory chips. Apple’s decision reflects sensitivity to market trends and potential overstocking issues in the face of economic uncertainty. This action signals Apple may be bracing for slower sales during the holiday season.