A new analysis in *Helsingin Sanomat* explores the motivations behind investor support for SpaceX, linking it to sociologist Hartmut Rosa’s theory of three ‘A’s: achievement, affiliation, and authenticity. Technology reporter Niclas Storås argues that funding Elon Musk’s space exploration ventures isn’t purely about financial return. Instead, investors are drawn to the project’s promise of addressing a deeper human need for meaning and purpose. Rosa’s theory suggests individuals seek experiences that resonate with these core values, and SpaceX offers a narrative of grand achievement and a connection to something larger than oneself. This explains why many are willing to invest, despite the inherent risks and uncertainties of space travel. The analysis frames SpaceX not as a typical investment, but as a vehicle for fulfilling existential desires. It highlights a growing trend of investors seeking projects with a strong narrative and potential for positive impact, even beyond monetary gains.