Following a recent fire in Krokstadelva, Norwegian insurance company Frende has reported a significant increase in home contents insurance sales. Last weekend, sales were 250 percent higher compared to the previous weekend. Year-over-year, the increase is even more dramatic, reaching a 440 percent surge. Frende Communications Manager, Heidi Tofterå Slettemoen, believes the fire served as a crucial reminder for many to review their insurance coverage. This heightened awareness prompted a considerable search for information regarding insurance policies. The substantial rise in sales illustrates a direct response to the recent event and a growing concern for property protection among residents. This indicates a potential trend of increased insurance uptake following similar incidents.