A recent report from CIPER Chile examines how the prevalence of infinite scroll is altering the way people, particularly younger generations, interact with information. The article moves beyond the common claim that “young people don’t read,” instead focusing on *how* they read and consume content in the digital age. Infinite scroll, characteristic of platforms like social media, encourages rapid and continuous consumption, potentially diminishing focus and deep engagement. This constant flow of information may be reshaping cognitive processes related to reading comprehension and attention. The piece suggests this isn’t necessarily a decline in reading itself, but a transformation of reading habits driven by platform design. Understanding these shifts is crucial for educators, journalists, and anyone involved in creating and disseminating information. CIPER Chile’s report initiates a vital conversation about the impact of technology on the future of reading and information absorption.