Benny Siga Butarbutar, president director of Indonesia’s national news agency ANTARA, has launched a book focusing on political communication. The book details strategies and insights gleaned from Butarbutar’s extensive experience in the field. As a seasoned communications practitioner, Butarbutar aims to provide valuable knowledge for professionals and students alike. The launch event was attended by figures from the media and political spheres in Indonesia. The publication addresses the evolving landscape of political messaging and its impact on public perception. ANTARA, based in Jakarta, remains a vital source of news and information throughout Indonesia. The book is expected to contribute to a deeper understanding of effective political communication within the Indonesian context.