Jafran Indonesia, a hybrid corn seed producer based in Jember, launched its Jafran 8 variety at the 17th National Farmers and Fishermen Week (PENAS XVII) in Gorontalo. The company is strategically using the event to introduce its product to farmers in eastern Indonesia. Jafran 8 is presented as a superior variety intended for this regional market. PENAS XVII serves as a key platform for Jafran Indonesia to reach a significant agricultural audience. The launch aims to increase the company’s market share in eastern Indonesia’s corn-growing regions. This introduction highlights Jafran Indonesia’s commitment to providing improved seed options for local farmers. The event provides direct engagement opportunities with potential customers and industry stakeholders.