Indonesian media company PT Mahaka Radio Integra Tbk (MARI) is prioritizing funds for the development of its digital business. CEO Ade Wahyu Setiawan stated the investment will focus on strengthening the company’s digital ecosystem. Specifically, MARI is transforming its Noice platform into a broader audio-visual service. This strategic shift aims to capitalize on growing demand for digital content consumption. The company intends to enhance its offerings beyond traditional radio broadcasting. Further details regarding the financial allocation and specific features of the expanded platform were not immediately available. This move signals MARI’s commitment to adapting to the evolving media landscape in Indonesia.
