Indonesian anti-counterfeiting organization Masyarakat Indonesia Anti Pemalsuan (MIAP) has partnered with the National Agency of Drug and Food Control (BPOM) to educate young people about the dangers of counterfeit drugs and food. The collaboration centers around a content competition designed to engage the younger generation in raising awareness. This initiative aims to leverage youth participation in identifying and reporting instances of fake products. Both MIAP and BPOM recognize the vulnerability of consumers to substandard and potentially harmful goods. The campaign seeks to empower young Indonesians to become advocates for product authenticity and public health. Details regarding the content competition were not immediately available, but the focus is on disseminating information about the risks associated with counterfeit products. This partnership represents a proactive approach to tackling the widespread issue of product falsification in Indonesia.