Indonesian beauty and wellness businesses secured potential deals valued at US$6.52 million during the 7th Beauty Eurasia trade show in Istanbul, Turkey. The event, held from May 9-12, saw participation from 15 Indonesian companies facilitated by the Indonesian Trade Promotion Center (ITPC) in Istanbul. These deals encompass a range of products, including cosmetics, skincare, and personal care items. The ITPC actively supported Indonesian businesses through business matching sessions and showcasing their products to Turkish and international buyers. This success highlights growing international interest in Indonesian beauty products and the effectiveness of trade promotion efforts. The Ministry of Trade of Indonesia aims to continue supporting the expansion of Indonesian exports in the beauty and wellness sector. Further collaborations and trade events are planned to build on this momentum.