Indonesia is implementing new regulations to better protect small businesses operating on digital marketplaces. These measures address concerns about unfair competition, predatory pricing, and insufficient dispute resolution mechanisms. The government aims to create a more level playing field, acknowledging the crucial role micro, small, and medium enterprises (MSMEs) play in the national economy. The new rules will likely cover areas such as algorithm transparency, data privacy, and restrictions on platform dominance. Officials hope this intervention will foster greater trust and sustainability within the rapidly expanding e-commerce sector. These protections are intended to empower local entrepreneurs and ensure they can thrive in the digital economy. The initiative reflects a broader global trend towards regulating big tech and safeguarding smaller players.