Indonesia’s Financial Services Authority (OJK) has introduced regulations governing financial influencers, commonly known as “finfluencers.” The new rules aim to ensure these individuals provide clear, accurate, honest, and accessible financial information to the public. The regulations are designed to mitigate potential risks associated with misleading or unsubstantiated financial advice disseminated through social media and other platforms. Finfluencers will now be legally obligated to disclose accurate financial information and avoid potentially harmful content. The OJK intends these measures to protect investors and maintain the integrity of the financial market. Failure to comply with the new regulations could result in penalties and sanctions. This move reflects a growing global trend of increased scrutiny over financial advice offered online.