Indonesia’s Deputy Minister of Manpower, Afriansyah Noor, is actively promoting Micro, Small, and Medium Enterprises (MSMEs) as prime destinations for job seekers seeking career development. He highlighted MSMEs’ significant contribution to the national economy and their increasing need for skilled workers. The Ministry believes focusing on MSMEs will address unemployment and underemployment challenges, offering more dynamic career paths than traditionally sought after large corporations. Noor encouraged job seekers to view MSMEs not as a last resort, but as opportunities for rapid skill development and potential entrepreneurship. This initiative aims to unlock the vast potential within the MSME sector, driving economic growth from the ground up and fostering a more resilient workforce. The government is implementing programs to support MSME growth and improve the quality of employment within these businesses.