Modern Home Shopping has launched a new mobile phone plan in partnership with Hello Mobile, a subsidiary of LG HelloVision. The new “Modern Home Shopping USIM Plan” was released on the 15th and aims to compete in the growing low-cost mobile market. This marks Modern Home Shopping’s entry into the telecommunications sector, diversifying its business portfolio. The plan utilizes Hello Mobile’s network infrastructure, offering consumers a more affordable alternative to traditional mobile carriers. Details regarding pricing and specific plan features were not immediately available. The collaboration seeks to leverage Modern Home Shopping’s customer base and marketing expertise with Hello Mobile’s established network. This move reflects a broader trend of retailers entering the mobile virtual network operator (MVNO) space in South Korea.