Hyundai Motor Group Chairman Euisun Chung attended the 24 Hours of Le Mans race in France to support the debut of the luxury brand Genesis. This marks Genesis’s first participation in the prestigious endurance race, signifying a major step in its brand development and motorsports ambitions. Chairman Chung reportedly showed keen interest in the Genesis team and vehicles during the event. The visit underscores the company’s commitment to expanding its presence in the global automotive market through motorsports. The 24 Hours of Le Mans is a globally renowned event, attracting significant media attention and showcasing automotive innovation. Chung’s presence highlights the importance of this event for Hyundai and Genesis. The company aims to leverage the race to enhance brand image and technological capabilities.