Southeast Asia is currently experiencing a significant surge in economic activity and business opportunities. As global supply chains undergo a strategic shift, Indonesia is emerging as a critical sourcing powerhouse. In response to these trends, Hungarian businesses are being encouraged to explore new partnerships in the region. The Trade Expo Indonesia (TEI) 2026 in Jakarta serves as the primary venue for these international connections. This event aims to facilitate business breakthroughs and trade expansion between Hungary and Indonesia. By participating, Hungarian companies can position themselves within a rapidly growing market. The initiative highlights the immediate potential of the Indonesian market for European enterprises.