The Hong Kong Tourism Board (HKTB) is initiating its “Hong Kong Summer Fun” program with the Dragon Boat Festival. This festival will serve as the kickoff event for the peak summer holiday season, aiming to attract tourists. The HKTB intends to leverage the culturally significant Dragon Boat Festival to boost tourism and revitalize the city’s appeal. The program seeks to capitalize on the increased travel expected during the summer months. This initiative signals a renewed focus on tourism recovery for Hong Kong. Details regarding further events within the “Hong Kong Summer Fun” program are expected to be released soon.