Dozens of Christian groups in Hong Kong are protesting a “Halloween Month” campaign initiated by the city’s tourism body. The groups argue that celebrating the Western tradition of Halloween, considered a ghost festival, could negatively impact the well-being of younger generations in Hong Kong. Yeshua Families Built in Love spearheaded the effort, launching an online petition directed at lawmakers. The petition expresses concern over the potential spiritual and psychological effects of the campaign on children and families. Opponents believe the celebration clashes with their religious beliefs and may expose individuals to harmful influences. The campaign aims to boost tourism in Hong Kong during the Halloween season, but is facing significant pushback from the religious community. This controversy highlights a clash between tourism promotion and religious values within Hong Kong.