Young people in Ho Chi Minh City are utilizing short-form video to document and share their cultural heritage. These efforts draw upon personal memories, traditional festivals, and relatable cultural narratives. This approach aims to connect with audiences through the language of social media, making heritage more accessible and engaging. The initiative reflects a desire to preserve and promote Ho Chi Minh City’s cultural identity among a digitally native generation. By leveraging online platforms, these storytellers are fostering a renewed appreciation for local traditions. This modern storytelling method breathes new life into Ho Chi Minh City’s rich history and cultural landscape, ensuring its continued relevance. Ultimately, the project seeks to bridge the gap between generations and safeguard intangible cultural heritage.