The Ho Chi Minh City Department of Tourism has initiated a design competition seeking new, marketable souvenir ideas for visitors. The goal is to identify products that authentically represent the city’s unique identity and culture. The competition aims to move beyond existing souvenir offerings and provide tourists with more meaningful mementos. Successful designs will need to be feasible for mass production and commercial distribution. This initiative is part of a broader effort to enhance the tourism experience and bolster the local economy. The department hopes the competition will inspire creativity and result in souvenirs that truly showcase Ho Chi Minh City. Ultimately, the project intends to increase tourist spending and promote the city’s image abroad.