The city of Helsinki is investigating the possibility of prohibiting advertisements for fossil fuels on outdoor advertising spaces. A potential ban would not come into effect until at least 2035, allowing time for legal review and industry adjustments. This initiative aims to support Helsinki’s climate goals and reduce the visibility of products contributing to greenhouse gas emissions. The proposal is currently under consideration by city officials, with further analysis needed before a final decision is made. If implemented, the regulation would affect advertising for oil, gas, and coal products displayed publicly in Helsinki. The long lead time reflects the complexities of implementing such a restriction and addressing potential legal challenges. This move positions Helsinki as a potential leader in regulating environmentally harmful advertising practices.