Hainan Island has implemented a 30-day visa exemption policy aimed at attracting more Vietnamese tourists. While travel agencies acknowledge this as a positive step, they express concerns that several obstacles remain. Current limitations include insufficient flight availability to Hainan from Vietnam. High tour package prices also present a deterrent for many potential travelers. Additionally, a lack of widespread awareness about Hainan as a destination hinders broader appeal. Experts believe addressing these issues – expanding flight routes, lowering costs, and boosting promotional efforts – is crucial to capitalizing on the visa-free policy and significantly increasing Vietnamese visitor numbers. Overcoming these hurdles will be key to unlocking Hainan’s tourism potential within the Vietnamese market.