Erling Braut Haaland has initiated legal proceedings against Norwegian air following a marketing campaign the airline ran during the World Cup. Details surrounding the lawsuit remain limited, but it stems from Norwegian’s use of Haaland’s image in promotional materials without his consent. The Manchester City striker alleges that Norwegian improperly exploited his likeness for commercial gain during the tournament. Haaland is seeking redress for the unauthorized use of his image and potential damages incurred. The case is currently underway in Norway, with further hearings expected in the coming weeks. Norwegian has yet to issue a comprehensive public statement regarding the legal action, only acknowledging they have been notified of the claim. This dispute highlights the growing importance of image rights for high-profile athletes.