Guinness Nigeria is collaborating with partners to intensify efforts against the proliferation of counterfeit products, particularly as technology evolves. The initiative, launched on World Anti-Counterfeiting Day, recognizes the growing threat posed by fake goods in an increasingly digital landscape. Focus is being placed on leveraging artificial intelligence and digital connectivity to identify and disrupt counterfeit operations. Guinness Nigeria emphasizes the importance of protecting consumers from potentially harmful and substandard products. The company and its partners are calling for increased action and collaboration to tackle this issue effectively. This renewed commitment aims to safeguard brand integrity and consumer safety in the face of sophisticated counterfeiting techniques. Further details are available via a Punch News report.