A recent analysis of political conversation on social media in Guatemala reveals a surprising focus. Over half of all political discussion centers on municipal management and politicians building their personal brand. National issues like the economy, employment, and citizen security receive comparatively little attention online. This suggests Guatemalan citizens are more engaged with local governance and individual politicians than broader national policies. Experts believe this trend may reflect a disconnect between national political discourse and the everyday concerns of the population. The findings highlight a potential opportunity for national politicians to better connect with voters through social media by addressing local concerns and fostering a more relatable online presence. This data offers insight into the priorities of Guatemalan social media users within the political sphere.