Guatemala’s Food and Beverage Association, affiliated with the Cámara de Industria de Guatemala, expresses support for health measures but cautions about potential consequences. The group warns that production costs could rise, hindering regional trade. These changes could negatively impact over two thousand micro, small, and medium-sized enterprises (MSMEs) within the sector in Guatemala. The association specifically requests regional rules regarding labeling to mitigate these effects. They believe standardized regional regulations would streamline processes and reduce burdens on businesses operating within Guatemala and neighboring countries. The industry seeks a balance between public health objectives and economic viability for Guatemalan companies. Failing to address these concerns could lead to increased costs for consumers and economic hardship for Guatemalan businesses.