Guatemala’s most beloved characters from the Instituto de Recreación de los Trabajadores de la Empresa Privada (IRTRA) are now available as ice cream treats. The characters, affectionately known as Ricky and Luna, have become deeply ingrained in the hearts of families across Guatemala. IRTRA announced the new product, bringing the popular duo to life in a new, delicious form. This brand extension aims to further connect with Guatemalan families and offer a novel way to enjoy the companionship of Ricky and Luna. The ice cream is expected to be widely available throughout Guatemala. This is a unique move for IRTRA, expanding their reach beyond recreation and into the consumer goods market. The launch has been met with excitement from fans of the long-standing Guatemalan figures.