The South Aegean Region of Greece is undertaking a significant international marketing effort, broadcasting a promotional video on the prominent “Cube” digital billboard in New York City’s Times Square. The campaign, which began on June 13th, aims to boost tourism to the Greek islands. The video will be displayed 24/7 for over two years, concluding on July 10, 2026. This initiative represents one of the region’s largest international marketing investments to date. The goal is to increase awareness and attract visitors to the diverse islands within the South Aegean. Officials hope the high-profile location will generate substantial interest from potential tourists. The campaign highlights the beauty and attractions of the South Aegean islands to a massive global audience.