Genting Plantations Bhd has launched the Johor Tech Smart City (JTSC), marking one of the group's most significant property developments. The project is strategically designed to unlock the inherent value of the company's extensive landbank in Johor. By transitioning toward smart city infrastructure, the group aims to diversify its portfolio beyond traditional plantations. JTSC is expected to integrate technology and urban planning to attract investment and industrial growth. This initiative reflects a broader corporate strategy to optimize land utilization for higher economic returns. The development positions Genting Plantations as a key player in the region's technological evolution. Overall, the project represents a bold step in the company's expansion into high-value real estate.