A recent study conducted by Poslovi Infostud and Startuj Infostud, titled TalentX, investigated employer brand perception among young people in Serbia during March and April 2026. The research indicates Generation Z is increasingly vocal about workplace issues and unwilling to remain silent regarding concerns. Details of the specific problems identified were not provided in this initial report. The study focused on understanding how young people perceive potential employers within the Serbian job market. TalentX aimed to gauge the factors influencing job choices for this demographic. Findings suggest a shift in expectations from younger workers, prioritizing open communication and addressing workplace challenges. Further details from the complete TalentX report are anticipated to offer deeper insights into Gen Z’s demands.