Over 40 wineries from Uruguay participated in ProWine, held in São Paulo, Brazil, to showcase the diversity of their wines and regions. The event provided a platform for Uruguayan vitiviniculture to extend its reach to a wider audience. Wineries shared their products and the work invested in their craft. ProWine is considered the largest wine fair in the Americas, representing a significant opportunity for international exposure. This participation highlights Uruguay’s growing role in the global wine industry. The wineries aimed to demonstrate the unique qualities and potential of Uruguayan wine production. The event in São Paulo facilitated connections and promoted the country’s viticultural advancements.