Moroccan investment group H&S Invest Holding, led by Moncef Belkhayat, is initiating a trial period with the French supermarket chain Franprix, opening its first store in Casablanca on July 3rd. This launch follows an agreement between H&S Invest Holding and the Casino Group. The Casablanca location will serve as a test case to assess the Franprix brand’s viability and potential for wider expansion within the Moroccan market. This marks a significant step for both companies as they explore new opportunities in North Africa. The move signals growing interest in foreign retail investment within Morocco’s economic landscape. Further details regarding the store’s size, product range, and long-term plans were not immediately available. Médias24, a leading Moroccan economic news source, first reported the development.