The French government has implemented new regulations fixing cigarette prices by brand, eliminating price variation set by individual tobacconists. These regulations, published in the Official Journal on June 21st, consist of several interministerial decrees. Previously, retailers had some leeway in setting prices within legal limits, leading to inconsistencies across different shops. The new rules aim to standardize pricing and potentially influence consumer behavior regarding tobacco products. This move signifies increased state control over the tobacco market in France. Details of the specific pricing for each brand are contained within the official decrees. The change is expected to impact tobacconists’ profit margins and consumer purchasing habits.