Former player Pepi Turjeman has been appointed as the club’s ambassador, completing a full circle in his relationship with Hapoel. In this role, Turjeman will focus on strengthening the connection between the club and its supporters. He will also be responsible for fostering relationships with the broader community and securing sponsorships. The appointment leverages Turjeman's past experience and popularity to enhance the club’s outreach efforts. This move signals Hapoel’s commitment to building stronger ties with all stakeholders. His duties will involve representing the club at events and initiatives aimed at expanding its reach. The club hopes Turjeman's presence will revitalize fan engagement and attract new supporters.