Former model Nina Honkanen has voiced strong concerns regarding the increasing prevalence of cosmetic surgery, arguing it’s become a dangerous business. Honkanen, who previously worked in a field focused on appearance, believes the industry is now targeting men as well as women. The debate around normalizing cosmetic procedures has been active in Finland, with influencer Jenni Rotonen criticizing the trend. Conversely, individuals who have openly undergone surgery, such as Sointu Borg, have argued against the application of bodily autonomy principles to those who choose to alter their appearance. Honkanen published an essay in Helsingin Sanomat, comparing the need to regulate cosmetic surgery to that of drugs and tobacco, emphasizing the potential harms. She fears the impact on young people and children, highlighting a growing societal pressure to conform to unrealistic beauty standards.