Following a period of promotional pricing, the American joint venture has implemented new prices for the Wildtrak, XLS 4x2, and XLS 4x4 versions of the Ford Ranger in Vietnam. The new pricing structure for the Ford Ranger now ranges from 726 million to 973 million Dong. This adjustment comes after a period where customers benefitted from discounted rates on the popular pickup truck. The change affects various trim levels, catering to different consumer needs and preferences within the Vietnamese market. The company did not state the reasons for the price adjustment. This move signifies a shift in the Ford Ranger's pricing strategy in Vietnam.

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