Ford is utilizing an unconventional method to assess the robustness of its new F-150 pickup truck: a large bear. Named Tag and known from the television series Yellowstone, the bear’s weight and movements are being used to simulate real-world stress tests on the vehicle. Details of the testing process haven’t been fully disclosed, but the approach aims to evaluate the F-150’s build quality and suspension system. This demonstration, reported by Carscoops, highlights Ford’s commitment to rigorous durability testing. The use of a live animal draws attention to the truck’s strength in a memorable way. Ford hopes this unique approach will resonate with potential buyers and reinforce the F-150’s reputation for toughness.