A trend originating with pop star Katy Perry, involving gift-giving as a display of affection, has sparked debate after being adopted by the wives and girlfriends of Norwegian football players at the World Cup. The trend involves presenting partners with luxury items, initially designer buckets hats, as a public demonstration of love and support. This practice has drawn both attention and skepticism, with some questioning its authenticity and potential for creating pressure. Social media has amplified the discussion, with observers analyzing the gestures and their implications. The phenomenon raises questions about modern expressions of romance and the influence of celebrity culture. It remains to be seen whether this “love language” will continue to gain traction or fade as the tournament progresses.