Lenovo Singapore has appointed football icon Fandi Ahmad as its ambassador for the upcoming World Cup season. Ahmad will represent the brand in a series of events designed to engage fans during the tournament. A key event will feature a breakfast chat with former English international Michael Owen, scheduled to take place on July 18th at Sentosa. Details regarding other planned events featuring Ahmad were not immediately available. The partnership aims to leverage Ahmad’s popularity and standing within the Singaporean football community. Lenovo intends to use the World Cup platform to increase brand visibility and connect with consumers. The collaboration signifies Lenovo’s investment in sports marketing within the region.