Following a recent hack of the Dutch home delivery service Flink, cybercriminals demanded a small ransom from individual customers to prevent the publication of stolen data on the dark web. Despite the threat, no one remitted the requested payment, prompting questions about public concern regarding data breaches. Cybersecurity experts note a growing sense of “data leak fatigue” among consumers, with many assuming their personal information has already been compromised or inevitably will be. While this apathy reduces the perceived urgency to address the issue, experts caution that data leaks can have serious consequences for vulnerable individuals, such as those experiencing domestic violence. The Flink hack is part of a wider trend of cyberattacks against Dutch organizations this year, including DA, Polarsteps, and logistical partners of Bol and de Bijenkorf. What makes the Flink case unique is the direct contact with individual customers by the hackers requesting payment. Experts advise against paying ransoms, as there’s no guarantee data will be deleted.