Meta has appointed Kunal Shah, founder of Indian fintech company CRED, as the new head of WhatsApp. This move signals Meta’s intensified focus on monetizing the popular messaging platform, which boasts a substantial global user base. Shah’s expertise in the financial technology sector is expected to be crucial in developing and implementing new revenue streams for WhatsApp. The appointment comes as Meta faces pressure to demonstrate growth and profitability. Details of Shah’s specific plans for WhatsApp’s monetization remain undisclosed, but industry analysts anticipate a focus on business-facing features and potential financial services integration. This leadership change reflects Meta’s broader strategy to leverage WhatsApp’s reach for commercial purposes.