Rising musical star Nomi Enckell, soon to appear in *Wicked*, believes actors must actively create opportunities for themselves rather than passively waiting for offers. She openly embraces social media as a tool for showcasing her talent and building a following. Enckell actively sings and promotes herself online, a strategy she acknowledges might challenge perceptions of artistic integrity. This contrasts with a traditional expectation of maintaining a certain aloofness as a performer. Notably, she doesn’t shy away from commercial work, even appearing in a social media video for the Prisma supermarket chain. Enckell’s approach reflects a modern reality for performers navigating the industry, prioritizing visibility and proactive career management. She prioritizes work and reaching audiences over concerns about potentially compromising her artistic image.