The Finnish Ice Hockey League (SM-liiga) and MTV have announced a five-year extension of their television rights agreement. The new deal ensures exclusive coverage of SM-liiga games on MTV’s channels and streaming service, MTV Katsomo, through the spring of 2032. MTV has been the exclusive broadcaster of the league since 2020. This extension avoids a potential gap in coverage following the expiration of the current contract after the upcoming season. Financial details of the agreement were not disclosed. The continuation of the partnership provides stability for both the league and its broadcasting partner, ensuring continued accessibility for hockey fans. This long-term commitment signifies a strong relationship between the SM-liiga and MTV.
