Kiantama, one of Finland’s largest berry companies, is pursuing Fair Trade certification despite recent involvement in a suspected cartel uncovered in May. The company has been linked to allegations of anti-competitive practices currently under investigation. This move towards Fair Trade represents a significant shift for Kiantama, which has faced public scrutiny following the cartel revelations. Watchdog organization Finnwatch views the certification attempt as a notable development. The certification process aims to ensure ethical sourcing and fair compensation for berry pickers. It remains to be seen whether Kiantama will successfully obtain and maintain the Fair Trade label. The pursuit of certification could be an attempt to rehabilitate the company’s image.