Film director Reinis Ūbelis has been appointed as the new head of Latvian Radio 5. This public service radio channel specifically targets a youth-oriented audience. Ūbelis officially began his leadership role on July 23rd. His appointment was the result of a transparent and open competition process. This move brings a creative cinematic perspective to the station's management. The transition aims to refresh the programming for the younger demographic. He now takes responsibility for steering the channel's editorial direction.