UEFA has sharply criticized FIFA’s plan to create a semi-private company to manage commercial rights for the World Cup and other tournaments. The proposal, which involves external investment, is accused of prioritizing profit over the integrity of the sport. Concerns center around potential conflicts of interest arising when investors' financial gains clash with FIFA’s regulatory duties. Critics argue that this move effectively amounts to "selling football," jeopardizing the sport’s foundational principles. The plan has sparked widespread debate regarding the future of football governance and the role of commercial interests. UEFA believes the proposal undermines the sport’s governing body’s primary responsibility to oversee and develop football globally, rather than maximize profit. Further discussions and potential revisions are anticipated as the proposal moves forward.